ASUCLA CUSTOMER SERVICE INITIATIVE

At ASUCLA, we strive to offer exceptional service that's thoughtful, genuine and made with your individual needs in mind. Come explore an inclusive and supportive environment where every customer is treated with respect and compassion.

Close-up of a rubber stamp pressing blue ink onto paper with a circular design and the words "High Quality" surrounding a hand giving a thumbs up.

ASUCLA service standards

  • We offer an unrivaled guest experience by using positive body language, empathy and unwavering patience toward each and every customer and colleague.

  • We strive to deliver consistent goods and services to our constituents that make us a partner in their initiatives.

  • We have unrivaled knowledge of our goods and services which allows us to tailor your order to fit your needs now and in the future. We want to be your provider of choice.

  • We are available to you before, during and after the customer service experience. We want to ensure you and your business have your needs met and that we exceed your expectations.

  • We provide our guests and colleagues an unmatched customer service experience through attention to detail by listening to their wants and needs.

  • We strive to meet deadlines to allow you to achieve optimal efficiencies in your business or department. Your success is our success.

A woman with dark hair tied back is smiling and engaging in a conversation with a man with a full beard and brown hair, who is looking at her. They are sitting at a table in a room with a brown wall decorated with colorful sticky notes.

Preparation before interactions

Greet guests and colleagues with friendly and empathetic greetings

  • Communicate clearly. Speak in a calm tone.  Allow your customer or colleague time to ask questions after you speak

  • Keep your public space clean and organized

  • Ensure name badges are worn when you are on duty and always when in our public spaces 

  • Place electronic devices on silent mode and never use them when engaging a customer or colleague, unless it is to assist with the interaction

  • Prepare to engage in conversation by practicing prior to interaction. Smile and make initial eye contact

In-person interactions



  1. Listen

  2. Empathize

  3. Apologize

  4. Find a solution

Two people, a woman with long brown hair and a man with short dark hair, having a serious conversation face-to-face while a man with glasses looks at them in the background.

Dealing with difficult customers

Articles on customer service

A screenshot of a webpage highlighting customer care.

The state of customer care in 2022

July 8, 2022 | Article

A screenshot of a webpage highlighting customer service practices.

What is customer service? Definition & best practices

July 7, 2023 | Article

A screenshot of a webpage highlighting the customer experience.

Ten ways to rock the customer experience in 2023

January 1, 2023 | Article

Screenshot of a webpage titled 'The social media customer service metrics that experts measure.'

The social media customer service metrics that experts measure

December 21, 2023 | Article

If you have a question or comment you would like addressed, email us at: talk2us@asucla.ucla.edu