53rd anniversary of UCLA brand, trademark program recognized with limited-edition T-shirt release
Through its licensing program, ASUCLA is releasing a limited edition T-shirt on Feb. 15 at the UCLA Store to celebrate its 53nd anniversary of UCLA brand stewardship.
Los Angeles, Calif., Feb. 13, 2026 – Through its Trademarks & Licensing division, Associated Students UCLA (ASUCLA) is commemorating its 53rd UCLA brand management anniversary with a limited-edition long sleeve featuring iconic UCLA logos throughout the decades.
In 1973, ASUCLA paved the way for the collegiate licensing industry by creating the first trademark management program for a U.S. university. Half a century later, ASUCLA continues to serve as the steward of the UCLA brand, guiding its evolution into globally recognized fashion and lifestyle collections that reflect the university’s academic excellence, athletic legacy and authentic California heritage.
“Our logos are a visual record of UCLA’s history,” said Andrew Cottone, director of Trademarks and Licensing. “Bringing these marks together creates a wearable celebration of how UCLA’s identity has evolved over time while remaining instantly recognizable to generations of Bruins.”
The T-shirt features a curated selection of some of the most iconic UCLA marks. Logos span multiple eras, ranging from iterations of Joe Bruin during UCLA’s “golden era” of UCLA Men’s Basketball in 1964-1970, the iconic tail script logo with retro 1990s detailing and other historic marks.
Produced by Retro Brand, the T-shirt pays homage to ASUCLA’s licensing program history through its use of authentic, vintage marks and logos. The T-shirt will retail for $48 and will be available for purchase at UCLA Store beginning Feb. 15. Stay up to date on the latest releases by following @uclastore on Instagram.
# # #
About ASUCLA:
Founded in 1919, Associated Students UCLA (ASUCLA) is a nonprofit association that drives vitally essential student services and activities throughout the UCLA campus. ASUCLA boasts the largest college store in the U.S., an extensive food program, UCLA® brand licensing programming through UCLA Trademarks & Licensing, and other services and programs that include student government and student media, which significantly enhances the quality of UCLA’s campus life. For more information and to stay connected, follow @asucla on Instagram or visit asucla.ucla.edu.
