Hype & Vice

Hype & Vice, officially known as Hype and Vice, is a street and athleisure wear brand that combines a collegiate brand, such as UCLA, with trendy apparel and accessories for women. To shop official UCLA-branded Hype & Vice products, visit the UCLA Store on campus in Ackerman Union, B Level, or via the online UCLA Store website, linked below. 

Hype & Vice apparel at UCLA includes items such as jackets, tank tops, cropped tees, shorts and more. Some of the Hype & Vice products include jean and varsity jackets like the UCLA Women’s Patch Applique Jean Jacket that features the classic Retro Joe patch on the sleeve, linked below; cropped tees and tanks like the UCLA Women’s Script Cali Tee in the iconic UCLA blue, black or white; shorts and sweatpants like the UCLA Women’s Soffee Shorts in blue or black.

According to Hype and Vice, the brand’s mission emphasizes the lifestyle of college years in their apparel, moving beyond regular oversized T-shirts to create something many in the younger generations will want to wear.

To shop for further apparel, UCLA merchandise and accessories, technology supplies and more, click the link here.