Bruin Rewards celebrates UCLA community loyalty with exclusive UCLA Store benefits
Available on uclastore.com, ASUCLA is launching the Bruin Rewards loyalty program for the UCLA community to benefit from special deals, offers and exclusive sneak peaks.
Los Angeles, Calif., April 28, 2025 – UCLA fans — get rewarded! Bruin Rewards is the latest Associated Students UCLA (ASUCLA) loyalty program, launching exclusively on the UCLA Store website on April 28. Bruins are now able to earn points for online shopping to stack reward savings and be the first to know about exclusive promotions.
The Bruin Rewards program is simple: for every $1 spent, Bruins will receive one point. Once 100 points are reached, Bruins can redeem $5 off their next uclastore.com purchase or save the reward to be coupled with future earnings for even more savings. Those who sign up for the program can also enjoy celebratory birthday points, special offers and be the first to hear about exclusive promotions and collection drops.
“Our new program was designed with our customers in mind,” said Peter Poon, UCLA Store director. “We look forward to making every shopping experience even more rewarding for our community.”
A student-run enterprise of ASUCLA, the UCLA Store will soon expand Bruin Rewards to in-store shopping. And — if any more of an incentive was needed to sign up — Bruins will receive an automatic 100 points as a “thank you” for joining.
ASUCLA is a nonprofit organization, with purchases made through its Student-Run Enterprises going back to support the UCLA community. Bruin Rewards was created with the intention of recognizing and rewarding the longstanding loyalty of Bruins and as a token of appreciation for supporting the ASUCLA mission through each purchase.
New customers, to register for Bruin Rewards, visit uclastore.com, click “New Customer” and provide your full name and phone number to create an account. For those with existing accounts on uclastore.com, visit uclastore.com/bruin-rewards for details on confirming your membership.
Stay up to date with ASUCLA by following @asucla on Instagram and be the first to know about Bruin Rewards updates through the @uclastore Instagram.
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About ASUCLA:
Founded in 1919, Associated Students UCLA (ASUCLA) is a nonprofit association that drives vitally essential student services and activities throughout the UCLA campus. ASUCLA boasts the largest college store in the U.S., an extensive food program, UCLA® brand licensing programming through UCLA Trademarks & Licensing, and other services and programs that include student government and student media, which significantly enhances the quality of UCLA’s campus life. For more information and to stay connected, follow @asucla on Instagram or visit asucla.ucla.edu.