Save big this fall and stack rewards with Big Bruin Welcome Sale
Earn Bruin Rewards during the UCLA Store’s Big Bruin Welcome Sale on Sept. 22 and save 20% on BearWear, books, and more, and up to 33% off clearance, in-store only.
Los Angeles, Calif., Sept. 19, 2025 – The UCLA Store is ushering in the new academic year on campus with storewide savings at the annual Big Bruin Welcome Sale on Sept. 22. Shoppers are invited to explore deals on the newly released UCLA fall collection, gear up for school and stack Bruin Rewards for even greater savings.
The Big Bruin Welcome Sale will be offered at the UCLA Store locations of Ackerman Union, Health Sciences Store and LuValle Commons Store. Bruins can take 20% off UCLA BearWear apparel and accessories; office, dorm and academic essentials; computer and technology accessories; non-academic books at BookZone; and more. Clearance items will also be marked down an additional 33%.
“Bruins, welcome back to campus,” said Peter Poon, UCLA Store director. “Our welcome-back-to-school sale offers a fantastic opportunity to start the year off in true Bruin spirit, earn rewards points, and save a lot of money on everything from BearWear to office and school necessities.”
Those who have not yet joined Bruin Rewards, the official UCLA Store loyalty program, can do so online and receive $5 off their next purchase as a thank-you for signing up. Bruin Rewards members earn one point for every dollar spent at the UCLA Store. Points may be redeemed for savings in any amount for in-store purchases or get $5 off the next online purchase for every 100 points redeemed at uclastore.com.
The Big Bruin Welcome Sale will take place in-store only on Sept. 22; see UCLA Store associates for details. Stay up to date with the UCLA Store, a Student-Run Enterprise of Associated Students UCLA, by following @uclastore on Instagram.
# # #
About ASUCLA:
Founded in 1919, Associated Students UCLA (ASUCLA) is a nonprofit association that drives vitally essential student services and activities throughout the UCLA campus. ASUCLA boasts the largest college store in the U.S., an extensive food program, UCLA® brand licensing programming through UCLA Trademarks & Licensing, and other services and programs that include student government and student media, which significantly enhances the quality of UCLA’s campus life. For more information and to stay connected, follow @asucla on Instagram or visit asucla.ucla.edu.